Oh, Qualcomm, how soon you forget. Just a few months after the Lubix UBHS-PH2 Bluetooth headset became the world’s first device to ship with Qualcomm’s MEMS display tech, the big Q is at CTIA touting the Acoustic Research ARWH1 headset as the first device with such a display to hit the market — even though it’s just a rebrand of the exact same Lubix headset. Sneaky! Expect to see the AR version in stores this November for $99.