Apple developing navigation system for Mercedes?

Filed under: GPS, Transportation

Without so much as citing an “unnamed source” or “someone close to the negotiations,” German magazine Focus is claiming that Apple — they of the iPod, Mac, and several other consumer products — is secretly developing a navigation system to debut in Mercedes vehicles during 2009. Focus goes on to promise that we’ll see other manufacturers adopting the hardware once Mercedes’ six-month exclusivity period has ended, and that we can likely expect Apple board member Eric Schmidt to toss in some Google Maps on the front end. With the company clearly expanding its reach as of late (Apple TV, iPhone, dropping Computer from the branding), it’s not entirely out of the realm of possibilities that we’ll also see an expansion into navigation devices, but we’re certainly not taking this particular rumor seriously until we see some spy shots of a 2009 or 2010 S-class sporting some of this supposed iNav action.